Old No. 7 brand. Every drop of Jack Daniel's Tennessee Whiskey is made in Lynchburg, TN (Pop. 361) at America's oldest registered distillery. The folks there still use the same care methods that Jack Daniel established back in 1866. This commitment to quality, along with the unique charcoal-mellowed flavor, has led to J.D.'s fame around the world. A reminder that quality never goes out of style.