Fluoride free. 100% natural. Perley the Polar Bear. No parabens, SLS, artificial colors or flavors - no kidding! Hey! Hope you enjoy our 100% natural products as much as the kids in our lives do. Please try all the Kiss My Face kids' products including: Bubble Wash, Self-Foaming Hand Wash, 2 in 1 Shampoo & Conditioner, Detangler, and a Whale of a Soap. Cleaning just got a whole lot more fun! - Bob & Steve, Founders/Chief Brushers. Did you know polar bears have black gums, while our are pink? They also have 42 teeth while we have 32. This product contains no parabens, SLS, gluten, artificial colors or flavors and was not tested on Perley or any other animal. pH balanced. 100% biodegradable. This package is made from 100% recycled, 35% post-consumer material. Visit kissmyface.com for information on all our kids' products. Made in USA.