Pure rice. We've been growing rice since 1915 when my grandfather started farming on the coastal plains of Texas. We're proud to carry-on the tradition of producing only premium quality long grain rice. Our rice is grown organically, without use of any pesticides or commercial fertilizer, so it's not only good, it's good for you - naturally. We know you'll enjoy the flavor and aroma of our Brown Jasmine Rice. Brown Rice is the whole grain rice which retains a natural coating of bran. This rice bran can be an important weapon in the fight against cholesterol. Brown Rice contains 10% rice bran. In addition to lowering cholesterol, the rice bran layer gives the rice a light tan color, a subtle, nut-like flavor and an interesting chewy texture. Sincerely, - Lowell Raun Jr. Organically produced. Certified organic by Texas Department of Agriculture. Grown in the USA.