Big, Bold, Multi-Grain Cereal. Naturally and Artificially flavored. Are you ready? 120 Calories per serving. 11 Vitamins & minerals. Good source Iron. So big so bold - So be ready. Kellogg is pleased to introduce a series of easy-to-spot banners designed to help you select cereals to meet your goals for a healthier lifestyle and greater well-being. Exchange: 1-1/2 Carbohydrates. The dietary exchanges are based on the Exchange Lists for Meal Planning.